THE SHOPPING EDITTopic studyJapan × Taiwan
How to Compare Sunscreen Prices in Japan: Biore's 70g and Anessa's 60mL, Size and Retailer Differences
One item looking cheap doesn't mean it's the same size or version. Using snapshot prices for Biore and Anessa, this piece separates actual retail price, reference price, and per-unit cost, so your restock list doesn't end up as different products.
On this page · 9 sections
01 · Verdict
2 same-item comparisonsBiore's 70g Japan retail list price converts to about NT$201, leaving about a NT$48 gap against Taiwan's NT$249; Anessa's 60mL Japan reference price converts to about NT$635, close to Taiwan's NT$630. The latter isn't a confirmed in-store transaction price in Japan, so it shouldn't be read as proof every store in Japan is more expensive.
- 70g and 60mL are two different units of measure — don't compare the numbers directly as if they were the same size.
- The Biore comparison is for the 70g gel cream — not the 90mL gel lotion or other versions.
- Anessa's Japan figure is a reference price — get a quote from your target store before buying.
Comparison basis: item observation period 2026-09-11 to 2026-09-11; Bank of Taiwan spot selling rate on 2026-09-10, 1 JPY = NT$0.2076. This piece uses saved price snapshots, excluding tax refunds, card fees, and shipping; reference prices, third-party sellers, and limited-time sales are labeled per source — reconfirm before your trip.
Match the Version and Size First
In this piece, the Bioré item is Aqua Rich Watery Essence Sunscreen 70g, and the Anessa item is Perfect UV Sunscreen Skincare Milk NA / Taiwan 5X version 60mL. Each figure compares the same spec between Taiwan and Japan on its own — they aren't meant to be compared against each other for sun-protection performance.
Even when the name says "Aqua Rich" or "Perfect UV," still check the full product line, version, capacity, and whether it's a single unit or a multi-pack. Similar packaging, and a travel-size bottle and a full-size bottle both being promoted at the same time, are both situations where it's easy to misread the lowest price.
Biore: A Price Gap Exists, But It's Not a Reason to Stock Up
Aqua Rich Watery Essence Sunscreen 70g: Japan list price ¥968, converts to about NT$201; Taiwan page lists NT$249, Japan's list price is about NT$48 lower.
The Japan source here is Matsukiyo Cocokara Online, and the Taiwan one is a single 70g unit on PChome. Converted, that's about NT$2.87 versus NT$3.56 per gram — this only shows the price for the same model at the same size, not that every drugstore in Japan carries the same price.
If you're just restocking one unit, this price gap is worth comparing along the way; if you'd take a separate ride or buy several extra units just for it, the additional cost and usage timeline both need to go back into your own budget. This piece doesn't include usage testing or skin-type scoring.
Anessa: A Reference Price Isn't the Same as an In-Store Price
Gold Diamond High-Performance Sunscreen NA 60mL: the Japan list price is ¥3,058, about NT$635 converted; the Taiwan page lists NT$630, so the Taiwan price is about NT$5 lower.
The Japan figure here is the tax-included reference price from the @cosme product page, while Taiwan's is the single-bottle list price from Yahoo! Shopping Mall. Both can serve as a pre-trip price baseline, but if a Japan store has an actual selling price, that price should be used to recompare.
Based on the snapshot, Japan comes to about NT$10.58 per mL, versus NT$10.50 per mL in Taiwan. When the gap is this small, any promotion, payment fee, or version difference can change the outcome, so there's no need to decide where to buy based on brand impression alone.
How to Use Per-Gram and Per-Milliliter Costs Without Miscalculating
Unit pricing is meant to compare the cost of the same product across different package sizes. Grams measure mass, mL measures volume; without product density data, don't treat 70g as equivalent to 70mL, and don't treat unit prices across different formulas as a quality ranking.
If Taiwan's promotion is a two-piece set, divide the bundle's total price by the number of pieces first, then confirm whether any free gift is something you actually needed. Leave a lowest price with an unconfirmed pack count or version on the to-verify list for now.
The gap in one chart
- Bioré Hydrating Sunscreen…Save NT$48
- ANESSA Gold Diamond High-Effi…Taiwan cheaper NT$5
amounts are converted list prices, without tax-free, card fees or shipping. Full figures are in the table below.

¥968 ≈ NT$201 · Taiwan NT$24919% cheaper in Japan

¥3,058 ≈ NT$635 · Taiwan NT$6301% cheaper in Taiwan
Price table(2 items)
| Product | Japan list | Converted | Taiwan list | Gap |
|---|---|---|---|---|
| ¥968Matsukiyo Cocokara Online | NT$201 | NT$249PChome 24h購物 | 19.3% cheaper in JapanNT$48 ·checked 2026-09-11 | |
| ¥3,058@cosme product page | NT$635 | NT$630Yahoo購物中心 | 0.8% cheaper in TaiwanNT$5 ·checked 2026-09-11 |
FX: Bank of Taiwan 2026-09-10 spot selling JPY/TWD 0.2076, USD/TWD 31.625.The table excludes tax-free and fees; tax-free estimates follow each product’s stated basis and rate, see the product page.
FAQ
- Is sunscreen always cheaper in Japan?
- Not necessarily. In this article's Biore snapshot there's a price gap, while Anessa's Japan reference price and Taiwan list price are close; both still need the retailer and version confirmed at time of purchase.
- Can you directly convert 70g and 60mL into the same unit?
- No. Without density data, g and mL should not be treated as the same unit.
- Can @cosme prices be treated as drugstore prices?
- This article cites the product page's reference price, not the actual transaction price at every drugstore.
09 · Sources
Ranks, prices and FX keep their source links and check dates; the piece is written with the TravPrice comparison method and has no hands-on review or test score.
- Listed prices
- Japan and Taiwan official or channel list prices for 2 productsChecked through 2026-09-11; each source link is in the price table and product page.
- FX
- Bank of Taiwan FX ↗Bank of Taiwan spot selling reference rate; the US dollar is cross-converted · JPY/TWD 0.2076 · USD/TWD 31.625 · 2026-09-10 23:22:00 (Taiwan time)
- Published and updated
- Comparison basis: item observation period 2026-09-11 to 2026-09-11; Bank of Taiwan spot selling rate on 2026-09-10, 1 JPY = NT$0.2076. This piece uses saved price snapshots, excluding tax refunds, card fees, and shipping; reference prices, third-party sellers, and limited-time sales are labeled per source — reconfirm before your trip.
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Sources, FX and extra-cost estimates.