Don Quijote's 2026 Must-Buy List: All 30 Doncos Award Winners Across 6 Categories, the Tourist TOP5 Are 19-42% Cheaper in Japan

The Overseas Beauty Bestsellers (Domestic Trend) and Foreign Traveler Favorites rankings cover the best-selling makeup, skincare, and daily goods at Don Quijote; new private-label products and exclusive collaborations are limited items found only at Donki; Staff Picks is a vote by store staff; color contacts get their own ranking.

The staff picks and color contacts rankings are "selections," not sales rankings; supplements like DHC's reflect popularity only, not proven effectiveness. The awards page doesn't list prices — prices and price gaps are all based on the product pages verified on this site.

No. 1, DHC Speedy Blueberry, 60-day supply: Japan's Matsumoto Kiyoshi ¥3,693 ≈ NT$767, Taiwan momo shipped direct from Japan NT$1,218, Japan is cheaper by NT$451 (37.1%). No. 4 and 5, Keana Nadeshiko: Rice Mask 10 sheets, Japan official ¥715 ≈ NT$148, Taiwan NT$250, save NT$102 (40.6%); Rice Mud Mask 170g, ¥1,375 ≈ NT$285, Taiwan NT$490, save NT$205 (41.7%).

No. 2, Bioré Aqua Rich Sunscreen 70g: Japan ¥968 ≈ NT$201, Taiwan PChome NT$249, save NT$48 (19.3%); No. 3, fino Premium Touch Hair Mask 230g: Japan ¥880 ≈ NT$183, Taiwan NT$243, save NT$60 (24.8%). These five are restocking-type items — the gap becomes noticeable once you bring back several.

No. 1, d'Alba White Truffle First Spray Serum 100mL: Japan ¥2,420 ≈ NT$502, Taiwan momo NT$575, save NT$73 (12.6%). No. 5, Anua PDRN Hyaluronic Acid Essence 30mL: Japan ¥2,970 ≈ NT$617, Taiwan cross-border from Korea NT$649, saving only NT$32.

No. 2, JUDYDOLL 3D Contour Palette: Japan's @cosme reference price ¥2,090 ≈ NT$434, Taiwan momo NT$284, Taiwan is cheaper by NT$150 (52.8%) — no need to specifically buy it in Japan. The TIRTIR red cushion and Maybelline Sky High mascara haven't yet had their same-product prices verified in both markets.

Top 5 new private-label products: PPIT Goat Milk Body Wash (Mango, Strawberry Chocolate), クロイスターズ Retinol Mask Bumper Pack, PPIT FUWAPANDA Lightweight Face Towels, Cosparade Foaming Face Wash. Top 5 exclusive collaborations: Skin Aqua x Powerpuff Girls Brightening Sunscreen, VT Reedle Shot Universe Kit, Sanrio Edition Johnson's Body Lotion, VT CICA Face Wash 1+1, Anua Heartleaf Toner Mini Set.

Most items on these two rankings aren't available in the same version in Taiwan, so there's no price gap to compare; the reason to buy is the packaging and limited-edition status, not the price. For repurchase items, check the Japan version's spec and expiration date first.

Staff Picks Top 5: VT Reedle Shot Universe Kit, Kao PYUORA Carbonated Toothpaste, Vivienne Westwood monthly color contacts, mion portable hairbrush, and Rohto Lip Fondue lip serum. Lip Fondue: Don Quijote's cross-border online store ¥750 ≈ NT$156, Taiwan momo NT$228, Japan is cheaper by NT$72 (31.7%).

Color Contacts Top 5: EverColor Natural Pearl Beige, Bambi Swan Gray, LARME Melty Butter Cocoa, Loveil Honey Trick, and Chu's me Baby Brown. Color contacts should be chosen by your own prescription, diameter, and base curve — the ranking only helps you find a color.

The same product may appear on both rankings; in-store prices differ from cross-border online store prices, and physical stores separately offer tax-free and coupons. All price gaps are converted from list prices and don't include card fees or tax refunds.

Health supplements and medications have quantity limits when bringing them into the country — check Taiwan customs rules first; for sheet masks and sunscreen, check the size and version carefully, as the Taiwan page's spec isn't necessarily the same as Japan's.