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THE BEAUTY INDEX

Japan Beauty & skincare rankings.

Pick skincare, makeup, hair and tools separately. Use store lists to find what is popular, then review and test lists to see whether it fits how you use it.

Browse 1106 products · sort and compare ↗

207 lists, side by side.

Ranks and periods kept separately
Same-item price gap

TravPrice

Japan price gap

Source did not state a statistical period601 paired prices ↗
AQ Radiance Brightening Body LotionSake Lees Fermented Brightening Cleansing Oil 450mL
Store bestsellers

Don Quijote

Skincare Bestseller Picks

Source did not state a statistical period12 items so far ↗
Mentholatum Mentholated Lip Balm 4gShiseido Red Can Hand Cream 100g
Reviews & tests

kakaku.com

All-Category Popularity Ranking

2026/09/03–09/09All 100 items ↗
Panasonic nanocare EH-NA0Kラムダッシュ ES-LVFX-K [ブラック]
Reviews & tests

@cosme

Beauty Reviews Weekly Ranking

2026/8/27～2026/9/2All 100 items ↗
SK-II Facial Treatment Essence 30mLElegance Parfait Couleur Eyeshadow Palette
Store bestsellers

LOFT

Lifestyle Picks Bestseller Ranking

Source did not state a statistical periodAll 40 items ↗
リファミルクプロテインピンク シャンプー＆トリートメント トライアル1回分リファハニークイーン シャンプー＆トリートメント トライアル1回分
Store bestsellers

Kansai International Airport Official Website

KIX International Terminal Duty-Free Overall Popularity Ranking

Source did not state a statistical periodAll 5 items ↗
Clé de Peau Beauté Enhancing Makeup Base nSK-II フェイシャル トリートメント エッセンス デュオ セット
Store bestsellers

Kansai International Airport Official Website

KIX International Terminal Duty-Free Gifts Popularity Ranking

Source did not state a statistical periodAll 5 items ↗
デーケアレボリューション トーンアップ デュオヴァーベナ　ミモザ　ハンドクリーム　5本セット
Store bestsellers

HANEDA Shopping Official Haneda Airport Store

Haneda Official Home Delivery Ranking: Fashion & Beauty

This week (statistics start/end dates not published)All 10 items ↗
Imperial Villa Eau de Parfum 18mlImperial Villa Eau de Parfum Mini 5ml
Store bestsellers

@cosme STORE

@cosme STORE 2026 First-Half New Product Best Hit, Overall Ranks 1-10

October 1, 2025 to March 31, 2026 (official H1 new-arrivals tally period)All 10 items ↗
Signature Eyebrow PaletteMoisturizing Glow UV Color-Correcting Makeup Base
Store bestsellers

@cosme SHOPPING

@cosme SHOPPING 2026 H1 New Releases Best Hit Overall Rank 1-10

October 1, 2025 to March 31, 2026All 10 items ↗
d program Moisture Care Lotion EXPowder Kiss Matte Lipstick
Store bestsellers

Don Quijote Doncos

2026SS Overseas Bestselling Cosmetics TOP5

2026SSAll 5 items ↗
d'Alba White Truffle First Spray SerumJUDYDOLL 3D Contour Multi-Palette
Store bestsellers

Don Quijote Doncos

2026SS Popular with Foreign Visitors TOP5

2026SSAll 5 items ↗
Bioré Aqua Rich Watery Sunscreen EssenceFINO Premium Touch Penetrating Hair Mask
Store bestsellers

LOFT

LOFT BEST COSME 2026SS Overall TOP5

January–April 2026 actual sales (campaign: 2026-06-05 to 2026-06-25)All 5 items ↗
ReFa Heart Comb Aira Rose Goldd'Alba White Truffle First Spray Serum
Reviews & tests

LIPS

LIPS Best Cosme 2026 First Half New Release Awards TOP10

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 10 items ↗
Shu Uemura New Radiance Cleansing OilMaquillage Dramatic Essence Foundation EX Bright Glow
Store bestsellers

Don Quijote Doncos

2026SS Private-Label New Arrivals TOP5

2026SSAll 5 items ↗
PPIT ゴートミルク ボディシャンプー マンゴークロイスターズ レチノール FACEMASK 増量版
Store bestsellers

Don Quijote Doncos

2026SS Exclusive Collaborations TOP5

2026SSAll 5 items ↗
ロート製薬 スキンアクア トーンアップUV　ラベンダーパワーパフガールズ企画品VT CUBE JAPAN VT リードルショット ユニバースキット
Editorial picks

Don Quijote Doncos

2026SS Staff Picks TOP5

2026SSAll 5 items ↗
VT CUBE JAPAN VT リードルショット ユニバースキットベル Vivienne Westwood 1month（カラコン）
Store bestsellers

Don Quijote Doncos

2026SS Colored Contact Lenses TOP5

2026SSAll 5 items ↗
アイセイ エバーカラーナチュラル パールベージュT-Garden バンビシリーズ スワングレー
Store bestsellers

LOFT

LOFT Best Cosme 2026SS Makeup

January–April 2026 actual sales (campaign: 2026-06-05 to 2026-06-25)All 3 items ↗
fwee SPA GLOW UV TONE-UP BASE 02 RICH GLOWvim BEAUTY KEEP CONFIDENCE POWDER
Store bestsellers

LOFT

LOFT Best Cosme 2026SS Nail Care & Makeup Tools

January–April 2026 actual sales (campaign: 2026-06-05 to 2026-06-25)All 3 items ↗
ettusais QUICK CARE COATRosy Rosa MULTI FOUNDATION PUFF 2P
Store bestsellers

LOFT

LOFT Best Cosme 2026SS Skin Care

January–April 2026 actual sales (campaign: 2026-06-05 to 2026-06-25)All 3 items ↗
Anua AZELAIC ACID 15 INTENSE CALMING SERUMAnua RETINOL 0.3 NIACIN RENEWING SERUM
Store bestsellers

LOFT

LOFT Best Cosme 2026SS Hair Care

January–April 2026 actual sales (campaign: 2026-06-05 to 2026-06-25)All 3 items ↗
ReFa HEART COMB Aira Aqua BlueReFa LOCK OIL LIGHT
Store bestsellers

LOFT

LOFT Best Cosme 2026SS Body Care

January–April 2026 actual sales (campaign: 2026-06-05 to 2026-06-25)All 3 items ↗
laugh. INTIMATE WASH Pure Musk&FEM FEM CARE FOAM SOAP
Editorial picks

LOFT NEXT COSME

LOFT NEXT COSME 2026SS NEXT COSME TOP5

2026 S/S (campaign: 2026-06-05 to 2026-06-25)All 5 items ↗
ReFa Aira WITH, Rose GoldYakult Lactiful Moist Up Lotion
Editorial picks

LOFT NEXT COSME

LOFT Next Cosme 2026SS Makeup

2026 S/S (campaign: 2026-06-05 to 2026-06-25)All 5 items ↗
CEZANNE Tone Filter Highlight 01 Filter Beigeettusais Mascara Extra Long 01
Editorial picks

LOFT NEXT COSME

LOFT Next Cosme 2026SS Nail Care & Makeup Tools

2026 S/S (campaign: 2026-06-05 to 2026-06-25)All 2 items ↗
HOMEI Weekly Gel MG30 Rose Fizz MagnetWAKEMAKE Spatula Wide Foundation Brush
Editorial picks

LOFT NEXT COSME

LOFT Next Cosme 2026SS Skin Care & Natural Cosmetics

2026 S/S (campaign: 2026-06-05 to 2026-06-25)All 4 items ↗
La Roche-Posay UV Idea XL Tone-Up TintAESTURA Atobarrier365 Capsule Toner
Editorial picks

LOFT NEXT COSME

LOFT Next Cosme 2026SS Hair Care & Men's Care

2026 S/S (campaign: 2026-06-05 to 2026-06-25)All 5 items ↗
ReFa HONEY QUEEN SHAMPOOKAMINY Hair Milk Rich Moist White Tea
Editorial picks

LOFT NEXT COSME

LOFT Next Cosme 2026SS Body Care & Oral Care

2026 S/S (campaign: 2026-06-05 to 2026-06-25)All 4 items ↗
Ohana Mahaalo Fragrance Mini Body Sheet SetMoncross PDRN Moisture Sun Cream Puppy
Reviews & tests

LIPS

LIPS 2026 H1 | Daily Face Mask | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
Fresh AZ Sheet MaskVC Charging Brightening Sheet Mask
Reviews & tests

LIPS

LIPS 2026 H1 | Antiperspirant/Deodorant Gel | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
Underarm Refreshing Cleansing Gel
Reviews & tests

LIPS

LIPS 2026 H1 | Double Eyelid Products | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
Orishiki Eyelid Tape Extra Strength
Reviews & tests

LIPS

LIPS 2026 H1 | Serum | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
Positive Skin SerumCetaphil Soothing Repair Radiance Serum
Reviews & tests

LIPS

LIPS 2026 H1 | Eye & Lip Makeup Remover | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
ビフェスタ　マスカラリムーバーEXCombable Mascara Remover
Reviews & tests

LIPS

LIPS 2026 H1 | Eyebrow Mascara | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
SP Fluffy Eyebrow Mousse
Reviews & tests

LIPS

LIPS 2026 H1 | Lash Serum | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 2 items ↗
iPSence Eyelash Enhancing SerumNo-Skill-Needed Eyelash Serum
Reviews & tests

LIPS

LIPS 2026 H1 | Face Cream | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
Blue Bean B5-PDRN™ Gentle CreamKiehl's Ultra Facial Meltdown Recovery Cream
Reviews & tests

LIPS

LIPS 2026 H1 | Loose Powder | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 2 items ↗
Brightening Chiffon Long-Lasting Loose PowderPore-Blurring Setting Powder
Reviews & tests

LIPS

LIPS 2026 H1 | Makeup Base/Primer | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
Moisturizing Setting MilkElf Hydrating Makeup Base
Reviews & tests

LIPS

LIPS 2026 H1 | Facial Cleanser | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
Home Beauty Deep Mineral Mud Face WashPearl Radiance Clear Skin Face Wash
Reviews & tests

LIPS

LIPS 2026 H1 | Setting Spray | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 2 items ↗
Setting SprayLong-Lasting Setting Spray
Reviews & tests

LIPS

LIPS 2026 H1 | Styling Pomade | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
Crystal Hair & Body Fragrance Balm
Reviews & tests

LIPS

LIPS 2026 H1 | Hair Mask | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
Honey Syrup Repair Coating Hair Mask
Reviews & tests

LIPS

LIPS 2026 H1 | Hair Conditioner | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 2 items ↗
L'Oreal Paris Nourishing Oil Moisturizing Emulsion#オイルインヘアミルク
Reviews & tests

LIPS

LIPS 2026 H1 | Hairspray | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 2 items ↗
ケープ for Straightエッセンシャル プレミアム ふわりキラリスプレー
Reviews & tests

LIPS

LIPS 2026 H1 | Heated Hairstyling Tools | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
3D SILK STRAIGHT IRON
Reviews & tests

LIPS

LIPS 2026 H1 | Highlighter | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
Hyaluronic Acid Matte Highlighter Balmフェイスカラー ハイライト
Reviews & tests

LIPS

LIPS 2026 H1 | Beauty & Wellness | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
BEAUSTAR Sustained-Release Niacinamide
Reviews & tests

LIPS

LIPS 2026 H1 | Lip Balm | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
Afterglow Radiance Lip Balm N
Reviews & tests

LIPS

LIPS 2026 H1 | Lip Gloss | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
Hydrogel Lip GlossAI Love Potion Lip Gloss
Reviews & tests

LIPS

LIPS 2026 H1 | Lip Liner | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
Plumping Glossy Lip Pencil
Reviews & tests

LIPS

LIPS 2026 H1 | Lip Mask | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
Noise Cut Lip Mask
Reviews & tests

LIPS

LIPS 2026 H1 | Lip Oil | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 2 items ↗
Addictive Mirror Shine Glossy LipstickPFCT Serum Lip Oil
Reviews & tests

LIPS

LIPS 2026 H1 | Lip Plumper | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 2 items ↗
Sparkling Jewel Plumping Lip GlossTint Plumping Lipstick
Reviews & tests

LIPS

LIPS 2026 H1 | Lip Serum | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
Cell Anti-Aging Collagen Lip SerumGinger Sugar-Tone Lip Serum
Reviews & tests

LIPS

LIPS 2026 H1 | Lip Tint | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
Moisturizing Tint Lip Stain RLong-Lasting Moisturizing Lip Gloss N
Reviews & tests

LIPS

LIPS 2026 H1 | Lip & Cheek Color | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
Silky Matte Lip & Cheek Mousse
Reviews & tests

LIPS

LIPS 2026 H1 | Lipstick | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
Silky Matte LipstickGlossy Membrane-Effect Lipstick II
Reviews & tests

LIPS

LIPS 2026 H1 | Liquid Blush | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
Skin-Tone Face Makeup Balm
Reviews & tests

LIPS

LIPS 2026 H1 | Liquid Eyeliner | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 2 items ↗
ぷにゅグリップライナーUltra-Fine Liquid Eyeliner EX Plus
Reviews & tests

LIPS

LIPS 2026 H1 | Liquid/Gel Foundation | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
エッセンスリキッド EX ブライトグロウForever Skin-Feel Radiant Foundation
Reviews & tests

LIPS

LIPS 2026 H1 | Under-Eye Makeup | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 2 items ↗
Under Eyeliner PencilShimmer Eyeliner Pencil
Reviews & tests

LIPS

LIPS 2026 H1 | Liquid Lip Color | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
Monster Long-Lasting Lipstick Crystal Capsule
Reviews & tests

LIPS

LIPS 2026 H1 | Makeup Brushes & Puffs | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
Blush Brush IIMulti-Function Foundation Brush & Puff (Mini)
Reviews & tests

LIPS

LIPS 2026 H1 | Mascara | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
Long & Curl Mascara, Super Waterproof NNeo Lash Volumizing Mascara
Reviews & tests

LIPS

LIPS 2026 H1 | Lotion | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
Blue Bean B5-PDRN™ Gentle TonerCarefree Skin Emulsion
Reviews & tests

LIPS

LIPS 2026 H1 | Multi-Use Palette | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
Bouncy Blush & Eyeshadowマルチイージーパレット
Reviews & tests

LIPS

LIPS 2026 H1 | Nail Polish | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 2 items ↗
Shimmer Nail PolishGlitter Rhinestone Nail Polish Multi-Color Set
Reviews & tests

LIPS

LIPS 2026 H1 | Eyeliner Pencil | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
Blush-Tone Eyeliner Gel
Reviews & tests

LIPS

LIPS 2026 H1 | Perfume | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
Make Me Happy Eau de Parfum Berry Bloomディオール アディクト ロージー グロウ（オードゥ パルファン）
Reviews & tests

LIPS

LIPS 2026 H1 | Powder Blush | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
Gradient Blooming BlushHaute Couture Multi-Color Blush Palette
Reviews & tests

LIPS

LIPS 2026 H1 | Powder Eyeshadow | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
Blooming Radiance EyeshadowBouncy Eye Cream
Reviews & tests

LIPS

LIPS 2026 H1 | Powder Eyebrow | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
Eyebrow & Contour Powder
Reviews & tests

LIPS

LIPS 2026 H1 | Shampoo/Conditioner | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
スムースブーストシャンプー／スムースブーストトリートメントメルト ディープシャンプー／トリートメント
Reviews & tests

LIPS

LIPS 2026 H1 | Razor | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
シック ハイドロシルク 敏感肌用 ホルダーmini（本体＋刃２コ）
Reviews & tests

LIPS

LIPS 2026 H1 | Single Eyeshadow | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
Single Color Eyeshadow e
Reviews & tests

LIPS

LIPS 2026 H1 | Specialty Treatment Shampoo | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 2 items ↗
Creamy Melt Powderスパタイム クリームシャンプー （ディープクレンジング）
Reviews & tests

LIPS

LIPS 2026 H1 | Specialty Treatment Mask | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 2 items ↗
トランシーノ薬用ブライトニングフェイシャルマスク【医薬部外品】Overnight Hydrating Sheet Mask
Reviews & tests

LIPS

LIPS 2026 H1 | Brightening Sunscreen | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
Skin Aqua Tone-Up Sunscreen EssenceUV Light Feel Tone-Up CC Cream
Reviews & tests

LIPS

LIPS 2026 H1 | Toner | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
スイサイ　リファイニングトナー肌美精　CHOI薬用ミスト化粧水　ニキビケア[医薬部外品]
Reviews & tests

LIPS

LIPS 2026 H1 | Sunscreen Lotion/Serum | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
クリニシールド UVスキンケアDewy Glow Skin Luminous Powder UV Emulsion
Reviews & tests

LIPS

LIPS 2026 H1 | Sunscreen Stick | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
Cooling Aloe Sunscreen Stick
Reviews & tests

LIPS

LIPS 2026 H1 | Sunscreen Cream | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
by365 Powder Finish UV Primer CreamOrbis Anti-Wrinkle Brightening UV Protection Lotion N
Reviews & tests

LIPS

LIPS 2026 H1 | Sunscreen Gel | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
by365 Powder Finish UV Sunscreen GelUV Light Feel Sheer Colorless Sunscreen
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Makeup Remover | Category Award

H1 2026 new releasesAll 3 items ↗
Brightening Cleansing OilThe Spa Cleansing Toner
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Facial Cleanser | Category Award

H1 2026 new releasesAll 3 items ↗
Radiance Cleansing Gel Face WashFace Wash
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Toner | Category Award

H1 2026 new releasesAll 3 items ↗
d program Moisture Care Lotion EXRevitalizing Essence Series
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Penetrating Essence | Category Award

H1 2026 new releasesAll 2 items ↗
Even Better Active Boost SerumMoisturizing Revitalizing Serum
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Lotion | Category Award

H1 2026 new releasesAll 3 items ↗
d program Moisture Care Emulsion EXBrightening Emulsion Moisturizing Type ca
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Serum | Category Award

H1 2026 new releasesAll 3 items ↗
Vitamin 10 Pore-Tightening SerumSofina iP Medicated Stratum Corneum Conditioning Essence
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Face Cream | Category Award

H1 2026 new releasesAll 3 items ↗
Kiehl's Ultra Facial Meltdown Recovery CreamGreen Tea Ceramide Barrier Cream
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Oil/Balm Skincare | Category Award

H1 2026 new releasesAll 2 items ↗
Refreshing Radiance Herbal OilRadiance Nourishing Cream
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Spray Skincare | Category Award

H1 2026 new releasesAll 1 items ↗
PDRN Hyaluronic Acid Moisturizing Mist
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Face Mask | Category Award

H1 2026 new releasesAll 3 items ↗
ルルルン ハイドラ PD マスクLuLuLun PRECIOUS GREEN（Glow Up）
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Sleeping Mask | Category Award

H1 2026 new releasesAll 1 items ↗
Medicated Overnight Repair Sheet Mask
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Rinse-Off Mask | Category Award

H1 2026 new releasesAll 1 items ↗
オーキッド ピックアップマスク
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Eye Care | Category Award

H1 2026 new releasesAll 3 items ↗
ザ リンクレス WCapture Pro Collagen Essence Ampoule
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Lip Care | Category Award

H1 2026 new releasesAll 2 items ↗
Cell Anti-Aging Collagen Lip SerumRepairing Plumping Lip Gloss
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Sunscreen | Category Award

H1 2026 new releasesAll 3 items ↗
パーフェクトＵＶ　スキンケアジェル　ＮＢUV Light Feel Sheer Colorless Sunscreen
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Makeup Base/Primer | Category Award

H1 2026 new releasesAll 3 items ↗
Prisme Libre Color-Protecting Serum Makeup PrimerChrono Beauty Smoothing Soft Focus UV Protection Cream
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Pressed Powder | Category Award

H1 2026 new releasesAll 1 items ↗
Melty Feel Wear II
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Liquid Foundation | Category Award

H1 2026 new releasesAll 3 items ↗
ダブル ウェア ステイ イン プレイス メークアップ NForever Skin-Feel Radiant Foundation
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Gel Foundation | Category Award

H1 2026 new releasesAll 1 items ↗
ジュレリープファンデーション
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Cushion Compact | Category Award

H1 2026 new releasesAll 3 items ↗
プロテクティング ヴェール コンパクト＆ｂｅ　グロウクッションファンデーション
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Mesh Cushion Compact | Category Award

H1 2026 new releasesAll 3 items ↗
MASK FIT RUBY MESH CUSHION水分力スキンケアクッションファンデーション
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | BB/CC Cream | Category Award

H1 2026 new releasesAll 2 items ↗
UV Light Feel Tone-Up CC CreamBB Tinted Sunscreen Concealer
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Concealer | Category Award

H1 2026 new releasesAll 3 items ↗
Jelly Color-Correcting ConcealerColor Correcting Brightening Primer
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Loose Powder | Category Award

H1 2026 new releasesAll 3 items ↗
ＧＲ　フェースアップパウダー２０２６フェースアップパウダー２０２６
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Highlighter | Category Award

H1 2026 new releasesAll 3 items ↗
フェイスカラー ハイライトSilky Glow Highlighter Balm
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Contour | Category Award

H1 2026 new releasesAll 1 items ↗
デコシャドウ by.F
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Setting Spray | Category Award

H1 2026 new releasesAll 2 items ↗
Setting Sprayメイベリン SPステイ ダブルフィクサー スプレー
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Eyeshadow Palette | Category Award

H1 2026 new releasesAll 3 items ↗
スキニーリッチシャドウ　Nバウンシーチークシャドウ
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Single Eyeshadow | Category Award

H1 2026 new releasesAll 3 items ↗
Single Color Eyeshadow eRMK リッド インプレッション リクイド アイシャドウ
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Eyeliner | Category Award

H1 2026 new releasesAll 3 items ↗
ぷにゅグリップライナーアンダーアイライナー
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Mascara | Category Award

H1 2026 new releasesAll 3 items ↗
Neo Lash Volumizing MascaraUltimate Lengthening Mascara
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Eyebrow Mascara | Category Award

H1 2026 new releasesAll 3 items ↗
シアーカラーブロウメイベリン SP フラッフ ブロウ ムース
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Eyebrow Makeup | Category Award

H1 2026 new releasesAll 3 items ↗
アイブロウペンシルスーパースリム０.8Signature Eyebrow Palette
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Under-Eye Makeup | Category Award

H1 2026 new releasesAll 1 items ↗
ケイト　スーパーシャープライナー（ラメペンシル）
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Tinted Lip Balm | Category Award

H1 2026 new releasesAll 3 items ↗
ディオール アディクト リップ グロウ オイルAfterglow Radiance Lip Balm N
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Lipstick | Category Award

H1 2026 new releasesAll 3 items ↗
Silky Matte Lipstickザ リップスティック グレイズドボム
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Liquid Lip Color | Category Award

H1 2026 new releasesAll 3 items ↗
リップモンスター　クリスタルポッドGlossy Lip Essence Plumper
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Lip Plumper Makeup | Category Award

H1 2026 new releasesAll 2 items ↗
Tint Plumping LipstickPFCT Serum Lip Oil
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Blush | Category Award

H1 2026 new releasesAll 3 items ↗
コンプレクション フェイス カラーGradient Blooming Blush
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Lip & Cheek Color | Category Award

H1 2026 new releasesAll 3 items ↗
Silky Matte Lip & Cheek Mousse3CE グレイジーリップグロウ
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Multi-Color Palette | Category Award

H1 2026 new releasesAll 2 items ↗
マルチイージーパレットHDスキン エッセンシャルパレット
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Body Care | Category Award

H1 2026 new releasesAll 3 items ↗
ビオレ　ザ　ボディ　お風呂でぬれた肌に使うボディ乳液　肌しっとり　ホワイトティーの香りNight Repair Body Lotion
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Body Wash | Category Award

H1 2026 new releasesAll 3 items ↗
AQ Radiance Gentle Serum Body WashBotanical Extract Body Wash Mousse Moisturizing
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Antiperspirant/Deodorant | Category Award

H1 2026 new releasesAll 1 items ↗
薬用デオドラントスティック
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Hand Cream | Category Award

H1 2026 new releasesAll 3 items ↗
The Drape Hand Cream YugiriHand & Nail Cream N
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Hand Soap/Gel | Category Award

H1 2026 new releasesAll 2 items ↗
Refreshing Hand GelEssential Scents Purifying Hand Soap
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Nail Makeup | Category Award

H1 2026 new releasesAll 2 items ↗
マグネットスティック（インテンス）Glitter Rhinestone Nail Polish Multi-Color Set
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Fragrance | Category Award

H1 2026 new releasesAll 3 items ↗
フィグ エロティック オード パルファム スプレィFlora Notis Jill Stuart Iconic Bloom Eau de Parfum
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Shampoo/Conditioner | Category Award

H1 2026 new releasesAll 3 items ↗
AQ リペア エッセンスシャンプー＆ｂｅ ダメージケアシャンプー／リペアレスキュートリートメント
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Hair Care | Category Award

H1 2026 new releasesAll 3 items ↗
コンプリートラメラミルクLipoa Leave-In Emulsion
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Hairstyling | Category Award

H1 2026 new releasesAll 3 items ↗
ケープ for Straight前髪メイクバブル
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Beauty Tools | Category Award

H1 2026 new releasesAll 3 items ↗
Powder Brush EX (Angled)All-Night Fingertip Care Intensive Hand Mask
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Beauty Appliances | Category Award

H1 2026 new releasesAll 1 items ↗
リファビューテック ドライヤー SE
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Oral Care | Category Award

H1 2026 new releasesAll 2 items ↗
オクチ シャインマスカットMedicated Bicarbonate Mouthwash
Reviews & tests

@cosme Reviews Award

@cosme 2026 H1 | Bath Salts/Bath Products | Category Award

H1 2026 new releasesAll 3 items ↗
Bicarbonate Bath Salt, Apple ScentBEE Bath Salts Honey Blossom Scent
Reviews & tests

LIPS

LIPS 2026 H1 | Beauty Appliances & Tools | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 2 items ↗
Multi-Function Facial Steamer EH-SB50Booster Pro X2
Reviews & tests

LIPS

LIPS 2026 H1 | Body Lotion | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
グルタヒア ボディローション ブライトニング
Reviews & tests

LIPS

LIPS 2026 H1 | Cleansing Oil | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
ブライト クレンジング オイルCleansing Oil Black Bottle
Reviews & tests

LIPS

LIPS 2026 H1 | Cleansing Balm | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 2 items ↗
スムースクレンジングバームデュオ クレンズセラム ピール&ブースト
Reviews & tests

LIPS

LIPS 2026 H1 | Cooling Products | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
ビオレZero ミスト
Reviews & tests

LIPS

LIPS 2026 H1 | Color-Correcting Primer | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
Infinite Protection: Upgraded SerumPrisme Libre Color-Protecting Serum Makeup Primer
Reviews & tests

LIPS

LIPS 2026 H1 | Color-Depositing Shampoo | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 2 items ↗
Foam Hair Colorカラフル カラーシャンプー
Reviews & tests

LIPS

LIPS 2026 H1 | Colored Contact Lenses | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 2 items ↗
Linkiss 1DAYtoo cool for school ARTCLASS 1day
Reviews & tests

LIPS

LIPS 2026 H1 | Concealer | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 1 items ↗
Jelly Color-Correcting Concealer
Reviews & tests

LIPS

LIPS 2026 H1 | Cushion Compact | New Release Award

Reviews tallied 2025-10-21 to 2026-04-13; items covered 2025-10-17 to 2026-04-13All 3 items ↗
Dewy Filter Cushion FoundationNeo Dual Effect Long-Wear Matte Cushion
Store bestsellers

Bic Camera

Hair Dryer Bestsellers

September 4–1010 of 30 items ↗
Panasonic Nanocare Hair Dryer Charcoal Black EH-NA0K-KPanasonic Ionity Hair Dryer Dark Gray EHNE7NH
Store bestsellers

Bic Camera

Electric Razor Bestsellers

September 4–1010 of 29 items ↗
Panasonic Men's Shaver Deep Navy ES-RT1AU-A [3 blades / AC100V-240V]Braun Series 5 53-B12000s Electric Shaver Blue [3 heads / AC100V-240V]
Store bestsellers

Bic Camera

Men's Razor Accessories Bestsellers

September 4–1010 of 30 items ↗
Panasonic ES-4L03 Shaver AccessoryPanasonic ES9013 Shaver Accessory, Black
Store bestsellers

Bic Camera

Curling Iron & Flat Iron Bestsellers

September 4–1010 of 27 items ↗
Panasonic EH-HS0J-K Hair Iron BlackKINUJO LM225 Curling & Straightening Iron, Pearl White
Store bestsellers

Bic Camera

Hairbrush Bestsellers

September 4–1010 of 30 items ↗
ReFa RS-CC-05A Hair Brush, Rose GoldReFa RS-AJ00A Hair Brush, Rose Gold
Store bestsellers

Bic Camera

Light-Based Beauty Device Bestsellers

September 4–1010 of 14 items ↗
Panasonic ES-WG0B-H IPL Beauty Device, GrayUlike UI20S IPL Hair Removal Device Gold
Store bestsellers

Bic Camera

Razor & Trimmer Bestsellers

September 4–1010 of 29 items ↗
Panasonic ES-WR52-H Shaver & Trimmer GrayPanasonic ER-GK9A-K Shaver & Trimmer Black
Store bestsellers

Bic Camera

Facial Cleanser Bestsellers

September 4–1010 of 28 items ↗
ロート製薬 メラノCC ディープクリア酵素洗顔 130g牛乳石鹸共進社 カウブランド 無添加泡の洗顔料 つめかえ用 140mL
Store bestsellers

Bic Camera

Beauty Device Bestsellers

September 4–1010 of 29 items ↗
Brighte ELEKI LIFT NATURAL(エレキリフト ナチュラル) モカブラウン BRT-FL170MB [EMS美顔器 /国内・海外対応]ヤーマン マスク型美顔器 ブルーグリーンマスク リフト YJMF4L [LED美顔器 /国内・海外対応]
Reviews & tests

@cosme 2026 H1 New Product Awards by Price

@cosme 2026 H1 New Product Awards by Price: Premium Category

October 1, 2025 to March 31, 2026All 15 items ↗
Brightening Cleansing OilFace Wash
Reviews & tests

@cosme 2026 H1 New Product Awards by Price

@cosme 2026 H1 New Product Awards by Price: Mid-Price Category

October 1, 2025 to March 31, 2026All 14 items ↗
The Spa Cleansing TonerRadiance Cleansing Gel Face Wash
Reviews & tests

@cosme 2026 H1 New Product Awards by Price

@cosme 2026 H1 New Product Awards by Price: Budget Category

October 1, 2025 to March 31, 2026All 12 items ↗
Renewing Cleansing Makeup Remover GelMedicated Moisturizing Foaming Face Wash
Traveller picks

懶散日記 / Lazy TV

2026 Drugstore Repurchase List: 19 Named-Chapter Picks

Video published 2026-05-1419 of 21 items ↗
Cezanne Filter Effect Brightening Pressed PowderCANMAKE Eye Bag Highlight Palette
Traveller picks

懶散日記 / Lazy TV

Osaka Don Quijote: Named Recommendations

Video published 2025-10-0212 of 22 items ↗
Kose Radiance Illuminating Series Sheet MaskMINON UV Gentle Physical Sunscreen
Traveller picks

卡特 Kart

Bic Camera Appliance Picks (Published 2024)

Video published 2024-02-073 of 6 items ↗
Salonia Basic Smoothing StraightenerOhm Electric Boot Dryer
Traveller picks

實彩子 Misako

Japan Snacks, Drugstore Items & Souvenirs Picks

Video published 2026-01-1019 of 22 items ↗
Gyutto Texture Reshaping Hair MaskMentholatum Acnes25 Medicated Acne Cream
Traveller picks

妮奇社長不上班

Japan Haul: Repurchases & Favorites

Video published 2025-11-238 items so far ↗
Melano CC Deep Cleansing Enzyme Face WashCareCera AP Deep Moisturizing Booster Emulsion
Traveller picks

妮奇社長不上班

Japan Drugstore & Snacks: Repurchase Recommendations

Video published 2026-02-266 items so far ↗
MINON Amino Moist ジェントルウォッシュ ホイップMINON Amino Moist モイストチャージ ミルク
Traveller picks

Kevin 老師

Matsumoto Kiyoshi Drugstore Must-Buy List

Video published 2025-09-166 of 7 items ↗
Cellpure Stem Cell Sheet MaskCellpure Dark Spot Cream
Traveller picks

GINA HELLO!

Japan Beauty Repurchase List (Published 2023)

Video published 2023-05-0912 of 12 items ↗
Chicai UV High-Efficacy Sunscreen Gel EXChicai Filter Effect Color-Correcting Sunscreen - Hydrangea Glow
Traveller picks

徐海莉 Hailey

Recent Favorites: Japanese Brand Picks

Video published 2026-03-198 of 20 items ↗
DUO Cleansing Balm
Traveller picks

蛙家 waja

Japan MUJI & DAISO Home Goods Picks

Video published 2025-02-268 of 8 items ↗
Mini Iron
Store bestsellers

Don Quijote Cross-Border Store

Donki Cross-Border Store Bestselling Skincare

Source did not state a statistical period20 of 836 items ↗
Rohto Mentholatum XD Moisturizing Anti-Crack Soothing Mint Lip Balm 4gShiseido Medicated Hand Cream (Red Can) 100g
Store bestsellers

Donki Official Cross-Border Store

Donki Cross-Border Store Bestselling Cosmetics

Source did not state a statistical period20 of 208 items ↗
Shiseido IHADA Pore-Blurring Brightening UV Pressed Powder SPF40 9gBn MiMits Cuticle Repair Oil Brush Pen [Peach Scent] 2ml
Store bestsellers

Donki Official Cross-Border Store

Donki Cross-Border Store Bestselling Personal Care Products

Source did not state a statistical period20 of 502 items ↗
Shiseido Fino Premium Penetrating Hair Mask 【Rinse-Off】 230gBigen Cremer Herbal Hair Color for Gray Coverage [7G Natural Black Brown] 40g + 40g
Store bestsellers

Donki Official Cross-Border Store

Donki Cross-Border Store Bestselling Men's Cosmetics

Source did not state a statistical periodAll 20 items ↗
UNO New Charcoal Face Wash (130g)Shiseido UNO New Clear Face Wash 130g
Store bestsellers

Donki Official Cross-Border Store

Donki Cross-Border Store Bestselling Baby & Kids Products

Source did not state a statistical period20 of 164 items ↗
To-Plan Baby Moisturizing Cream 30gPigeon Medicated Moisturizing Lotion (Peach) 200ml
Store bestsellers

Donki Official Cross-Border Store

Donki Cross-Border Store Bestselling Appliances

Source did not state a statistical period20 of 25 items ↗
mical Don Quijote Exclusive Repair Shine Smooth Bangs & Ends Dual Voltage Ionic USB Rechargeable Mini Flat Iron MCL-SUMI-001-WH WhitePanasonic Men's Portable Battery-Powered Travel Shaver Red
Store bestsellers

Donki Official Cross-Border Store

Donki Cross-Border Store Bestselling "Passion Price" Deals

Source did not state a statistical period20 of 311 items ↗
Sunsophia Foaming Face Wash 140gDonki Exclusive ABL High Purity Retinol Premium Serum 60ml
Store bestsellers

MUJI

2026 H1 Online Store Overall TOP5

H1 2026 (2026-01-01 to 2026-06-29)All 5 items ↗
Fermented Penetrating Essence Serum (Large Size)
Store bestsellers

MUJI

2026 H1 Care Products TOP5

H1 2026 (2026-01-01 to 2026-06-29)All 5 items ↗
Fermented Penetrating Essence Serum (Large Size)Fermented Penetrating Essence Serum
Store bestsellers

MUJI

Survey of 135 New Employees: Everyday Goods Category TOP5 (3rd Place Tied)

Published March 25, 2026 (respondents were 135 new graduate hires from 2024 and 2025)All 24 items ↗
Sensitive Skin High Moisture TonerFermented Penetrating Essence Lotion
Store bestsellers

MUJI

Hydrosol Beauty Oil Popularity TOP3

December 15, 2025–January 7, 2026 (official online store purchase-points tally)All 3 items ↗
Macadamia Oil (Travel Size)Jojoba Oil
Store bestsellers

MUJI

Body Lotion Popularity TOP3

December 15, 2025–January 7, 2026 (official online store purchase-points tally)All 3 items ↗
Essential Oil Fragrance Body Lotion, Hinoki & LavenderSensitive Skin Body Lotion
Editorial picks

MUJI

MUJI 2025 Annual Beauty & Skincare TOP10

FY2025 (published 2025/12/24)All 10 items ↗
Fermented Penetrating Essence SerumLip Serum, Pink
Editorial picks

MUJI

Beauty Advisors' Personal Picks (Unranked)

FY2025 (published 2025/12/24)3 of 3 items ↗
Portable Eyelash CurlerCeramic Acupressure Massage Ball
Store bestsellers

MUJI

2026 Summer Staff Skincare Purchases TOP5

June–August 20, 2026 (MUJI employee purchase-count ranking)All 5 items ↗
Gentle Cleansing Gel Series (Multiple Sizes; Shown 220g)Fermented Penetrating Essence Serum Series (Multiple Sizes Combined; Shown 100ml)
Store bestsellers

MUJI Taiwan

MUJI Taiwan Official Site Bestsellers TOP95

Verification snapshot (2026-09-12; the official page updates in real time)All 95 items ↗
Cotton Swabs (Refill), 200 PackGlycerin Soap / Herbal
Store bestsellers

ANA FESTA Kagoshima Airport

Kagoshima Airport: Recommended Souvenirs Ranking TOP10

As of page check (2026-09-11; TOP10 listed)All 10 items ↗
Kyushu Limited Kagoshima LuLuLun Sheet Mask
Traveller picks

BringYou

Tokyo Shopping Strategy Guide: 18 Recommended Items

2026 page updateAll 18 items ↗
LuLuLun Sheet MaskHadabisei Sheet Mask
Traveller picks

Mimi韓の旅遊指南

Japan Must-Buy Guide: 44 Recommended Items

Last updated 2026-07-24All 44 items ↗
Melano CC Medicated Spot Care Whitening SerumMelano CC Enzyme Face Wash
Editorial picks

MATCHA

Japan Must-Buy Top 50 Guide

2026 edition of the pageAll 52 items ↗
Quality 1st Sheet MaskKOSE Face Mask
Editorial picks

MATCHA

Don Quijote Must-Buy 20 Picks

2026 edition of the pageAll 20 items ↗
Sana Soy Milk Face WashKesou Nadeshiko Japanese Rice Essence Sheet Mask
Editorial picks

KKday Travel & Lifestyle Magazine

Japan Must-Buy Guide: 47 Recommended Items

Published 2025-06-05All 47 items ↗
&beto/one
Editorial picks

JaFun Japan Shopping Guide

Don Quijote Shopping Guide: 20 Recommended Items

Published 2026-08-26All 20 items ↗
Kose Clear Turn Morning Repair Sheet MaskSaborino Morning Sheet Mask
Traveller picks

波比看世界

Fukuoka / Kyushu Must-Buy Guide: 38 Named Products & Categories

Updated 2026-09-02 (published 2026-07-09)All 38 items ↗
Minon Sheet MaskDHC Lip Balm
Traveller picks

Mimi韓の旅遊指南

Hokkaido / Sapporo Must-Buy Guide: 14 Named Products & Categories

Updated 2026-08-05 (published 2026-08-04)All 14 items ↗
Pure Horse Oil SkincareKitami Mint Oil
Traveller picks

AYACA 日本旅行研究所（研）

Okinawa Must-Buy Guide: 20 Items in 5 Categories

Updated 2026-08-22 (the page was published the same day)All 20 items ↗
Shuri SoapOkinawa Exclusive LuLuLun Sheet Mask
Reviews & tests

LDK the Beauty

2026 Sunscreen Test Ranking: 32 Products

Updated 2026-09-10 (the article lists no single test period)All 32 items ↗
ヘパトリート 薬用モイストUVサンカット 無重力感UV エッセンス
Reviews & tests

LDK the Beauty

2026 Moisturizing Toner 15-Product Test Ranking

Updated 2026-07-13 (the article lists no single test period)All 15 items ↗
デュアルメソッド 混合肌用2層式化粧水アルジェラン バウンスグロウ オーガニック ローション エンリッチ
Reviews & tests

LDK the Beauty

2026 Shampoo 30-Product Test Ranking

Updated 2026-09-10 (the article lists no single test period)All 30 items ↗
ダイアン パーフェクトビューティー ハローダイアン グッバイ ストレート＆モイスト シャンプーリングス バイ ミート トゥリー リングス モイストリペアシャンプー
Reviews & tests

LDK the Beauty

2026 Hair Dryer 10-Product Test Ranking

Updated 2026-09-10 (the article lists no single test period)All 10 items ↗
ラディアント RADIANT LITE ヘアドライヤーパナソニック ヘアードライヤー イオニティ EH-NE9N
Reviews & tests

LDK the Beauty

2026 Moisturizer Test Ranking: 33 Products

Updated September 10, 2026 (ranking data updated February 20, 2026)All 33 items ↗
MISSHA タイムレボリューションレチ500ショットクリームooznary ビタ3プリンクリーム
Editorial picks

GOOD LUCK TRIP 好運日本行

Japan Must-Buys: Drugstore, Snacks & Stationery Picks

Updated 2026-07-0132 of 35 items ↗
Fujifilm Astalift D-UV Shield Tone-UpJDB Network Body Magic Pink Quick
Traveller picks

V妞的旅行

Japan Must-Buy Strategy Guide: 77 Recommended Items

Updated 2026-08-25 (published 2026-08-18)77 items so far ↗
Quality 1st Derma Laser Sheet MaskAnessa Perfect UV Sunscreen Milk Gold
Editorial picks

樂吃購！日本

Japan Must-Buy List: 44 Recommended Items

Updated 2026-06-18 (published 2026-06-16)All 44 items ↗
Quality 1st Derma Laser Super VC100 Sheet MaskIhada Medicated Defense Pressed Powder for Sensitive Skin
Traveller picks

黃小米Mii

2025 Japan Must-Buy Makeup: 7 Video-Recommended Picks

Video published 2025-06-017 of 7 items ↗
hana by hince Layering Fit Cushion Foundation SPF50+/PA+++to/one 4-Color Concealer Palette
Traveller picks

SHIN LI

2025 Japan Haul: Panasonic Beauty Device Picks

Video published 2025-05-211 items so far ↗
Panasonic EH-SR85

Start with finds from the lists.

See travel-shopping products ↗